Cost-first pricing

Set a price from the margin you need.

Start with your costs—not an unsupported market average. Gross margin and markup are different; this calculator shows both.

On site with the customer

Send this as a branded quote before you leave the driveway.

TwinkleBid for iPhone keeps your price book, applies height, difficulty and waste, builds Good/Better/Best options and shares a PDF estimate. Your first complete quote is free; unlimited quotes are a one-time unlock.

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Include the costs the job actually consumes

Materials and field labor are only the obvious part. Include payroll burden, takedown labor, consumables, fuel, equipment wear, callbacks, selling time, and a defensible share of overhead. A margin calculator cannot rescue an incomplete cost estimate.

Margin is not markup

A 40% margin on $1,400 of cost requires a selling price of $2,333.33. That is a 66.67% markup on cost. Confusing those percentages can leave a meaningful gap.